How Video Content Localization Can Help Scaling Your Products Globally

How Video Content Localization Can Help Scaling Your Products Globally

In today's globalized world, businesses need to connect with customers in different regions of the world, and video content has become an essential tool to achieve this goal. From marketing to onboarding, videos play a crucial role in scaling products and services to a global audience. 

There's also a need to produce and localize video content within the product itself, such as onboarding tutorials, explainers, instructional videos, and educational content. Сreating effective videos for different purposes requires considering various factors, such as the format, time, content, and design. 

In this article, we will explore how businesses can leverage video content to engage and inform their customers, and how to create videos that are tailored to the needs of different audiences and purposes to increase engagement and ROI. 

Additionally, we will explain how you can supercharge the localization process with the new AI tools such as Rask AI. With the help of AI, you can now translate your marketing, communication, and in-product content into 60+ languages in a few clicks.

Let's go straight to the pain points of video creation, shall we? 

Сreating videos that resonate with global audiences can be challenging due to cultural differences and language barriers. For instance, a video that uses humor or references that work well in one culture may not translate well in another.

This is where video content localization comes into play. Localization involves adapting videos to different cultural and linguistic contexts to better connect with specific audiences. This approach can result in higher engagement rates, improved brand recognition, and ultimately, increased sales. Moreover, video content localization can also increase brand recognition and loyalty, as well as customer satisfaction and retention rates, by showing customers that the company values their language and culture.

The process of localizing video content involves several steps, each of which is critical to achieving a successful outcome. 

  • The first step is translation, which involves transcribing the audio and subtitles into the target language. This process requires a deep understanding of the nuances and idioms of the target language to ensure accuracy and maintain the intended message.
  • Cultural adaptation is the next step, which involves ensuring that the video content aligns with the cultural preferences and sensitivities of the target audience.
  • Voiceover or dubbing is also an important part of the localization process, especially for videos that feature spoken dialogue.

To effectively localize video content, it's important to follow best practices that ensure the content resonates with the target audience. One key strategy is to conduct thorough keyword research to optimize videos for local search engines. This involves identifying the most commonly used search terms in the target language and incorporating them into video titles, descriptions, and tags. By doing so, businesses can increase the visibility of their videos and attract more organic traffic from local audiences.

Unboxing the Latest AI Tool for Video Localization

Using Rask AI can significantly streamline the process of video content localization. With its AI-powered Universal Translator and dubbing tools, businesses can create localized videos efficiently and cost-effectively. Rask AI offers a range of features for creators which can make the localization process more accurate and time-saving, you can complete your projects now more efficiently.

Additionally, Rask AI has a user-friendly interface, making it easy for businesses to manage their video localization projects. With a subscription-based pricing model, Rask AI offers flexible plans that can cater to businesses of all sizes, the team removed the 20-minute and 100 MB limit for users with a subscription. This means you can now dub your long videos for YouTube or courses without restrictions. 

By leveraging Rask AI, businesses can accelerate their localization efforts, reach a wider audience, and enhance their brand recognition in global markets.

Localization Done Right: How Video Content Can Help You Communicate with Your Global Users

The success of a product's communication with its users depends heavily on whether they can hear and understand it properly. As we know, video content plays a huge role in product-user communication, and it's not just about advertising, which we shouldn't underestimate. It also includes in-app video notifications or notifications on a product's website, especially if it doesn't have an accompanying app. 

Additionally, it encompasses various tutorials on "how to use our product," such as "how to upload a particular document", "how to leave feedback", and more. For all of these communication channels with the customer, you will need video content. It's great to have a top-notch localization provider that can compete with others. 

Let's take Rask AI as an example and dive deeper.

Let's dive into some use cases of the Rask AI video localization tool, using several types of videos as examples:

  • We translated a promotional video using Rask AI, and here is our first collab with a TikTok blogger:
Image Source: TikTok @polcorominas


UGC content can be a highly effective method for promoting products, as demonstrated by Rask AI's successful localization of their own ad.

  • Video tutorials and explainers are powerful tools in product marketing, providing an engaging and informative way to showcase a product's features and benefits. To reach a wider audience, it's essential to translate these videos into different languages.

In just a few minutes, with the help of Rask AI, the original video's English explainer can be translated into Spanish and Chinese!

  • And here, we have an educational video. We have translated a tutorial from Spanish to English, which was created by a 3D designer teaching how to model photorealistic objects in 3D modeling software.

Don't wait any longer, try out Rask AI or any other tool to connect with your customers in different regions and achieve all your business goals. 

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